"The Terra Movement" is a fictional company I created during my independent study in Fall 2019. Its concept involves a zero-waste/sustainable online marketplace with a physical boutique in Los Angeles. As one of the components of my independent study, I created a comprehensive Graphic Standards Manual for The Terra Movement. The 15-page final manual includes a letter from the fictional CEO, instructions on using the Graphic Standards Manual, a brand overview, details on the logotype, correct logo color applications, the brand's color palette, the typographic system, stationery, social media, and details for the website. The mockup I'm using on this page is from Jan-Alfred Barclay. Made in Adobe InDesign. (December 2019)
